What is the purpose of a Data Protection Impact Assessment (DPIA)?

A Data Protection Impact Assessment (DPIA) serves a critical purpose in the landscape of data privacy and protection. Its primary objective is to assess the risks associated with data processing activities and develop strategies to mitigate those risks effectively. By conducting a DPIA, organizations can identify potential threats to the privacy of individuals and ensure compliance with applicable data protection regulations, such as the General Data Protection Regulation (GDPR).

The DPIA process involves evaluating how personal data is processed, the potential impact on individuals’ privacy, and implementing measures to address any identified risks. This proactive approach not only helps safeguard individuals' rights but also fosters trust and accountability within organizations handling personal data.

Other options, while related, address different aspects. Evaluating the cost of data processing, analyzing market trends, and enhancing user engagement strategies do not directly pertain to the risk assessment and risk mitigation focus of a DPIA. Thus, the correct answer highlights the essential role of a DPIA in prioritizing data protection and risk management.