CIPT (Certified Information Privacy Technologist) Practice

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Prepare for the CIPT (Certified Information Privacy Technologist) Test with our comprehensive quiz. Featuring multiple-choice questions, detailed explanations, and helpful hints, this practice test will help you get ready for your CIPT exam.

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What does OBA/OBM stand for in the context of privacy technology?

Option-based advertising/online-based marketing
Online behavioral advertising/online behavioral marketing
Organization-based analytics/operation-based monitoring
Outreach behavior assessment/online brand management

The correct answer is: Online behavioral advertising/online behavioral marketing

Online behavioral advertising/online behavioral marketing is the correct answer. OBA/OBM refers to the practices of collecting data about individuals' online behavior across websites in order to deliver targeted advertisements or marketing messages. This type of advertising/marketing utilizes the online behavior of individuals to tailor ads specifically to their interests and preferences. The other options, such as option-based advertising/online-based marketing, organization-based analytics/operation-based monitoring, and outreach behavior assessment/online brand management, do not accurately represent what OBA/OBM stands for in the context of privacy technology.