CIPT (Certified Information Privacy Technologist) Practice

Online behavioral advertising/online behavioral marketing is the correct answer. OBA/OBM refers to the practices of collecting data about individuals' online behavior across websites in order to deliver targeted advertisements or marketing messages. This type of advertising/marketing utilizes the online behavior of individuals to tailor ads specifically to their interests and preferences. The other options, such as option-based advertising/online-based marketing, organization-based analytics/operation-based monitoring, and outreach behavior assessment/online brand management, do not accurately represent what OBA/OBM stands for in the context of privacy technology.